Executive Advisory Board

Alfredo "Freddy" Piedra
Bacardi Global Brands, Inc. - President

Bacardi Global Brands, Inc.
Office Address:  866 Ponce de Leon Boulevard
                        Coral Gables, FL  33134

Work:  (305) 446-9050
Fax:     (305) 446-2137
Email:  apiedra@bacardi.com

Experience

Started with Bacardi on April 3, 1978 and has made his career with this organization with the exception of a stint as Senior Vice President and General Manager of Eagle Brands in South Florida with the Anheuser Bush distributor in the mid-80’s.  Has held multiple jobs at Bacardi USA, reaching the position of Head of Marketing.  Made the jump to Bacardi Global Brands, Inc., in 1996 to the position of Vice President of Marketing globally for the Bacardi Brand and was later appointed to the position of President of BGB, Inc. in 1998.  In this current role, he has strategic and financial responsibility for the Bacardi Trademark worldwide.

• Graduated with honors from American University

• Bachelor of Science, 1977

• Holds a postgraduate degree from the University of Virginia, Darden School of Business.